07 / Reliable care after launch
Content Maintenance Matters Too
Technical support is important, but the content on a website also needs looking after.
Opening hours change. Staff profiles become outdated. A service that was popular two years ago might no longer be available.
Old information can make customers question whether a company is still active.
Content maintenance may involve replacing outdated details, updating images, correcting broken links or making agreed changes to existing pages.
It can also support ongoing SEO work.
For example, reviewing internal links and keeping important service information accurate can help preserve a useful experience for both visitors and search engines.
That doesn't mean every page needs rewriting each month. Changes should have a clear reason.
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