Broadcast
ATL & TTL Campaigns
ATL & TTL Campaigns
Connect traditional, outdoor and digital channels with a campaign built around your audience.
Above-the-line (ATL) advertising builds broad awareness through mass media, while through-the-line (TTL) campaigns combine that reach with targeted digital activity that drives action. Used together, they put your brand in front of large audiences and turn attention into measurable results.
Eire Tech plans, creates and manages ATL and TTL campaigns from the first idea to the final report. We align every channel behind one creative concept and one set of goals, so your traditional and digital advertising reinforce each other.
Explore atl & ttl campaigns
The right capabilities.
Working together.
Traditional Media Advertising
There's a reason businesses still advertise on billboards, radio stations and in local newspapers. People notice things outside their phones, too.
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Outdoor & Print Advertising
A billboard on a busy road can cost a fair amount of money. So can a full-page advertisement in a newspaper. Yet businesses sometimes book these spaces before asking a fairly basic question: will the people seeing this advertisement actually be interested?
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Integrated Multi-Channel Marketing Campaigns
A business runs Google Ads, posts regularly on Instagram and sends the occasional email newsletter. On paper, it looks like a fairly active marketing operation.
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Campaign Planning & Execution
It's Monday morning, and a business has decided to launch a promotion before the end of the month. The offer is agreed, somebody has suggested running Google Ads, and the designer has been asked to prepare a few graphics.
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01 / BroadcastOur expertise
Traditional Media Campaigns
We develop traditional media campaigns across television, radio and cinema that build large-scale brand awareness. Our team handles the creative concept, scripting, production coordination and media buying, choosing stations, slots and schedules that reach your target audience efficiently.
02 / BroadcastOur expertise
Outdoor and Print Advertising
Outdoor advertising and print advertising keep your brand visible in the real world. We design and place billboards, transit and street furniture ads, digital out-of-home screens, newspaper and magazine adverts, flyers and brochures, making sure every format is bold, legible and on-brand.
03 / BroadcastOur expertise
Integrated Multi-Channel Campaigns
Integrated multi-channel campaigns connect offline and online media under one message. A radio or billboard campaign can drive people to search, social and a dedicated landing page, where digital ads, retargeting and email capture and convert that interest.
04 / BroadcastOur expertise
Campaign Planning and Execution
Strong campaigns come from careful campaign planning. We define objectives and audiences, build the media plan and budget, manage suppliers and timelines, oversee execution and track results with clear KPIs such as reach, frequency, brand lift, website traffic and leads.
Clear answers
Frequently asked
questions.
What is the difference between ATL, BTL and TTL advertising?
ATL (above the line) uses mass media such as TV, radio and outdoor to build awareness. BTL (below the line) targets specific audiences directly, for example through events or direct mail. TTL (through the line) blends both approaches, usually combining mass reach with targeted digital activity.
Is traditional advertising still effective?
Yes, especially for building brand awareness and trust at scale. It is most effective when combined with digital channels that capture and measure the demand it creates, which is exactly what a TTL campaign does.
How do you measure the results of an ATL campaign?
We use reach and frequency data, dedicated URLs and QR codes, promo codes, search and website traffic uplift, call tracking and brand awareness surveys to connect offline activity to real outcomes.
What budget do I need for an ATL or TTL campaign?
Budgets vary widely by market, media and duration. We build a plan around what you want to achieve and what you can invest, and show you the expected reach before any money is committed.
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digital growth together.
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